IMG Media, a division of IMG Worldwide, the global sports, fashion and media company, announced today that they have secured a deal with YLE, the Finnish National Broadcasting Company for the World Snowboarding Championships in February 2012.
The deal will see YLE take live coverage across all media in Finland for this flagship event in the Snowboarding calendar.
The inaugural World Snowboarding Championships (WSC) will be the most important snowboarding event of 2012, attracting the best snowboarders from around the world and providing the most exciting and hard fought competition of the season.
The best 240 snowboarders from 30 countries will come together in the highest quality competitive freestyle snowboard environment in the world, hosted in the winter capital of Oslo. The pinnacle event of the snowboarding calendar, held every four years and crowning a male and female World Champion in both slopestyle and halfpipe competitions, the WSC is the platform for riders to take snowboarding to the next level, setting the standard for future tournaments and events. A monster quarter pipe event in the legendary Holmenkollen ski jumping arena will kick start the finals, offering equal prize money to the rider who can impress with the biggest jumps in this extremely demanding show competition.
Adam Kelly, Senior Vice President and Marketing Director, IMG Media said, “We believe in the TTR and future of Snowboarding and are pleased to have secured a deal with YLE for the World Snowboarding Championships. Terrestrial exposure will also add to the growing popularity of the sport as it reaches more audiences internationally.”
Markku Jylhäsalo, Head of Sport, YLE, “We are delighted to have secured the media rights for the World Championships. Snowboarding is rapidly growing in popularity in Finland and we are more than happy to bring this First Class event to our viewers. Finland has some outstanding athletes participating in Norway, so let’s hope for the best!”
Henning Andersen, World Snowboard Championships said, “World Snowboarding Championships is delighted to have secured a deal with YLE through our media distribution partner, IMG. It is our first ever international broadcast deal with YLE for the World Snowboard Championships, and a major broadcaster in Finland. The deal will continue to meet our snowboarding fan’s needs and will not only bring snowboarding distribution to a new level but will also reflect the growing interest in the sport around the world.”